Source: Bozell Blog

Bozell Blog Take a Wedge, Build a Bridge

When opposing views regarding a social issue begin to divide a normally unified group, we call that a wedge. This wedge tactic is deployed to fracture support for an issue. But what if, instead of allowing the wedge to further drive us apart, that fracture actually created an opportunity to find common ground?   “Maslow’s hierarchy of needs, proposed by Abraham Maslow, presents a framework suggesting that human motivation stems from a hierarchy of five fundamental categories: physiological, Read More

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$5.0-25M
Est. Employees
25-100
Kim Mickelsen's photo - CEO of Bozell

CEO

Kim Mickelsen

CEO Approval Rating

68/100

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