Boost Media Blog A best (but rarely used) practice for Paid Search

Large advertisers have thousands and frequently tens of thousands of ad groups that reflect the diverse and complex nature of their businesses. However, usually only 20% - 25% of these ad groups drive the majority of the activity in an account. As expected, these high-volume ad groups are the focus of a range of efforts [...]The post A best (but rarely used) practice for Paid Search appeared first on Boost Blog.