Boingnet Blog How To Use Microsites For Crisis Management

By Boingnet Microsites are small scale websites that are typically deployed to provide deeper content on a particular topic than would be appropriate on a brand's primary website. When a crisis occurs at a company, microsites are commonly used to address public concerns and to clearly communicate the company's position. This is a post from Boingnet - Direct Marketing Automation for Brands, Agencies & SMB's. Read the original post: How To Use Microsites For Crisis Management