Body Local Blog Understanding Your Sales Cycle, Part 4: Loyalty

by Jacqui SomenSo you've closed the sale. Hooray! Time to call it a day, right? Nope.The last part of the sales cycle is one that is often forgotten and arguably the most important: Loyalty and Advocacy. Once you've made a sale it is crucial to deliver quality, consistency and satisfaction over and over again. Why? It is much better to spend your energy making sure your current customers are happy, then to continually be chasing after new business. Consider these statistics: It costs 500% more t [...]