BlueCava: Qualia Merges With BlueCava To Connect Intent To Cross-Screen Conversion

AdExchanger |Intent-targeting platform Qualia has merged with early cross-device shop BlueCava, AdExchanger has learned. The move will marry cross-screen data with purchase signals, which the two companies say will strengthen their collective offering. BlueCava's technology - and 40 employees - will fold into the larger Qualia brand. BlueCava chairman and CEO Phil Myers will move into... Continue reading »The post Qualia Merges With BlueCava To Connect Intent To Cross-Screen Conversion appeared first on AdExchanger.