Blue Calypso Blog The Cost of Acquiring a Mobile App User
Getting a first-time user to install an app isn't easy. And getting that user to make a purchase within the app is even harder-and a lot costlier. In fact, mobile...The post The Cost of Acquiring a Mobile App User appeared first on Blue Calypso, Inc..
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Blue Calypso is a mobile shopper engagement platform that provides marketing and analytical solutions for brands and retailers.
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