Bloomberg Media: Bloomberg is providing data about its readers to advertisers

Bloomberg is opening a first-party data advertising platform, reports Sarah Sluis of AdExchanger. Sluis writes, "'The reason we chose to make this investment is because consumers, platforms and regulators are all indicating that the way we've typically done business in online advertising is not the way we are going to do it in the future,' Bloomberg Chief [...]The post Bloomberg is providing data about its readers to advertisers appeared first on Talking Biz News.