Blockthrough: Eyeo acquires Blockthrough

Ad-filtering firm Eyeo has acquired Blockthrough, a Toronto-based firm that works with digital media businesses to recover revenue lost due to ad blocking. Its publisher-side ad-filtering technology detects and prevents ads from being served to users of ad-blocking and ad-filtering products. Simultaneously, Blockthrough ensures that all ads served to such users meet the Acceptable Ads Standard – an independently-governed ad quality standard used by eyeo and leading publishers, which currently boasts 250m monthly active users worldwide.