Blast Analytics Blog New Roads to Travel Using Google Data Studio and Google BigQuery

A significant change as Google Analytics 4 (GA4) rolls out is that both paid and standard GA4 properties can now be linked to Google BigQuery. Once linked, BigQuery has accurate event-level data and allows for more robust reporting beyond the GA4 user interface. In this article, Paul Lear explains how Google Data Studio (Google’s free dashboard reporting tool) can connect directly to any BigQuery dataset. Learn about the significant, valuable capabilities these tools can offer when used together. The post New Roads to Travel Using Google Data Studio and Google BigQuery appeared first on Blast Analytics.