Facebook is one of the most widely used social platforms today. It is used for socializing and also for a reason of business purposes, such as advertising, showcasing new products and staying in touch with the clients. But, according to a recent survey, publishers claim that their Facebook content s not reaching out to the number of readers it basically should have. In order to verify this claim, a survey was performed by comScore to check out the difference between the previous referral traffic obtained through Facebook and the current change. Moreover, they also studied the number of unique visitors for certain platforms, for the same time period. Joseph Tam, the Senior director of Digital for Media Agency MEC, said in an email, "The reported tweaks to Facebook's Newsfeed algorithm, formerly called EdgeRank, are just the latest in a progression of changes that have slowly diminished the organic reach of brand pages over the past couple of years." Further adding, he stated "Facebook has been very vocal in expressing that [...]
