BioInformatics Blog Choose Wisely: Should I Use Quantitative or Qualitative Market Research?

Primary market research is a set of techniques used to gather, analyze, and interpret information about a market to support informed decision-making. This could include details about potential customers, competitors, products, or the overall industry, and can be conducted via surveys, in-depth interviews, focus groups, ethnographic observations, and more. These various techniques can be broken [...]The post Choose Wisely: Should I Use Quantitative or Qualitative Market Research? appeared first on BioInformatics Inc..