BIGfish Blog Earned Media News Coverage, What Is It? How To Get It? Brands Need It, Why?

Earned media refers to publicity gained through public relations efforts other than paid advertising. Unlike paid media, which involves buying advertising space or time, earned media is generated through press coverage, word-of-mouth, news reviews, and other forms of organic, unpaid exposure. Earned media is more credible and trustworthy than paid media because it is perceived […] The post Earned Media News Coverage, What Is It? How To Get It? Brands Need It, Why? first appeared on BIG FISH PR | Public Relations Agency.