SPRINGFIELD, Mo., Aug. 13, 2018 /PRNewswire/ -- Best Western Hotels & Resorts marked the arrival of its vibrant and stylish boutique hotel concept, Vīb, with a grand opening celebration at its first U.S. property in Springfield, Missouri. Local dignitaries, Best Western executives and members of Elliott Lodging joined community VIPs for an exciting and memorable evening celebrating the highly-anticipated debut of this innovative, traveler-centric brand in the U.S. market. A local musician performed at the event, exemplifying the vibrant atmosphere and localized experiences guests can expect from the Vīb brand.
