Press Release: Best Practices : New Best Practices, LLC Primary Research Study Highlights the Information that Pharma Field Medical Teams Should use to Influence Formulary Decisions

What type of information has the biggest impact on formulary decisions at managed care organizations? "Outside of efficacy, safety and cost information? Nothing else really matters; everything else kind of goes into the bucket of 'Other,' like convenience, even compliance. It is not going to cut it, unless you can monetize it - whatever that information is. Translate into cost savings, or translate into clinical superiority – which is safety and efficacy - or it's just not going to work. Everything has to go back to clinical or cost," said a veteran Pharmacy Director at a large managed care organization.