Italy's Bennet has acquired a Carrefour hypermarket and shopping centre in San Giuliano Milanese, expanding its presence in the Lombardy region. The acquisition will take the number of Bennet-branded stores to 74. The group is active in the hypermarket and shopping centre sectors across northern Italy. The agreement also provides for the employment of all 120 people operating in San Giuliano Milanese. The two businesses coming under Bennet's control are located along the Via Emilia, a busy location with high frequency of visitors. The sales area of the hypermarket is about 7,300 square metres, while the shopping centre, which includes about 20 other shops, extends for over 16,500 square metres. Rebranding Strategy The rebranding strategy envisages that the hypermarket will be fully integrated into Bennet's commercial plan in September. This first step involves the immediate replacement of the banner, the addition of all private-label product lines in the assortment, and...
