Behavioural Insights Team: BIT Encourages Regulators to Mandate Inclusion of Odds Information in Gambling Ads

The Behavioural Insights Team (BIT) has recommended that regulators make it mandatory for gambling operators to include odds information in their gambling advertisements. This suggestion is based on an experiment which revealed that player trust is marginally increased when consumers are presented with odds, particularly ones that are shown in a format that is clear and straightforward. The team further noted that such ads would aid clients in "making more informed decisions," seeing as it found that individuals with gambling experience are more likely to both notice the odds and...The post BIT Encourages Regulators to Mandate Inclusion of Odds Information in Gambling Ads appeared first on Casino Guardian - Latest United Kingdom Casino News.