When someone asks at a networking event what I do, I often say I sell companies I can’t tell anyone I’m selling. Confidentiality is an integral part of what we do. If customers or employees find out about a potential sale at the wrong stage, it can have a negative effect on the company and the transaction. Confidentiality has to be balanced with providing buyers with the information they need to understand the business and make an educated offer. Serious buyers are not interested in gossip about which company is for sale but it is important to carefully present information particularly to industry competitors to avoid compromising a competitive advantage if a deal doesn't come together. A non-disclosure agreement is necessary before sharing any financial or proprietary information but the NDA is not an impenetrable shield. Each buyer should be evaluated carefully to insure information is shared appropriately to balance confidentiality yet insure progress toward a thoughtful offer. If we can help you or one of your clients navigate the challenges of information disclosure to potential buyers, please let us know. Click Here to Email Jeff @ Beacon
