Bdsport: William Hill forms 2-year 'matchday experiences' partnership with BD Sport Group

William Hill and in-stadium marketing specialist BD Stadia (BD Sport Group) have entered a two-year partnership focusing on enhancing the bookmaker's 'live' matchday coverage and fan engagement initiatives. The deal follows a successful campaign period for William Hill in-which BD Stadia ran a number of in-stadium 'betting experiences' during matchdays' at Chelsea FC, Everton and ...