BCW and Hill and Knowlton, which will merge as of July 1, 2024, to form Burson, announced that specialty technology communications agencies Axicom and Brazil-based Ideal will combine, effective July 1. Ideal's business in Brazil will rebrand to Ideal Axicom, while its business in Mexico will be renamed Axicom. With the merger, Axicom's global network [...]The post Burson is merge tech communication agency Axicom with Brazil-based Ideal appeared first on MediaBrief.
BCW is a New York-based public relations firm that provides services such as corporate reputation and brand marketing for sectors including automotive and energy.