We know how soul-crushingly frustrating it can be when your marketing efforts fall on deaf ears.Standing out from your competitors has never been easy, and it's even harder when your customers assume everyone is saying the same thing.So, how do you get your messages to cut through the noise?A lot of it boils down to knowing your customers. Really knowing them, and considering why they're interested in your company in the first place - is it your product offering? Your service?