bChannels Blog 9 Questions You Should Ask When Hiring a Channel Marketing Agency

Hiring a channel marketing agency is a big deal. As a channel partner, your choice of agency will have a significant impact on your level of investment in effort, time and money - as well as on campaign results. You want to be sure that every penny you spend with the agency is worthwhile, and generating the anticipated ROI, especially when many vendors expect a 30-fold return on their marketing dollar spend.