BBN Blog Why Taking a Microscope to Your IVR is Critical for Success

To ensure your IVR is meeting the goals of your business strategy, visibility is paramount. Without the ability to see what's going on in your system, it is impossible to know where issues are impacting the customer experience and whether processes are really working as designed.The experience of a recent AVOKE customer demonstrates the importance of understanding your system in its entirety. The customer believed their IVR was performing seamlessly, but under the microscope of the AVOKE Call Browser, they were surprised to learn there were many areas that needed significant time and attention.