In recent years, the advances in the applications of AI and its market potential have placed the spotlight on the opportunities of AI for society. We hear promises of AI upgrading jobs, conserving energy, preempting cancer and more. On the other hand, high profile AI blunders have also called to question the impact of AI on fundamental rights such as privacy, and the moral responsibilities of tech companies that create these AI products. Academics, technologists and the public have raised questions about the ethical boundaries to guide the use of AI. From philosophical discussions to technical fixes, the discussion is now shifting towards policy, standards and regulation. The defining question is: how might we use AI responsibly?