Press Release: BarTrendr : Nielsen Forms Strategic Alliance with BARTRENDr; Taps Into Mobile Community to Create Enhanced Measurements of the Social Drinking Scene

New York, NY - Dec. 17, 2015 - Nielsen (NYSE: NLSN) announced today a strategic alliance with BARTRENDr, a data analytics and social network company focused on the beverage alcohol industry. As a leader in the beverage alcohol category, with the most comprehensive measurement and analytic capabilities, Nielsen continues to build its service roster with the launch of Nielsen Bar Moments. Together with BARTRENDr, Nielsen will expand its analytical arsenal with real time mobile insights, helping clients better understand consumer behavior, preferences and choices through analysis of real conversations among beverage alcohol consumers, at bars and social gatherings of all types across the country.read more