Direct mail is a powerful tool and when used correctly can deliver exceptional return on investment (ROI). So, how can you ensure your direct mail campaigns hit the mark? Let's dive into the strategies that will help you not just survive, but thrive in the ever-evolving landscape of direct mail marketing. Target Audience Segmentation: Know [...]The post Strategies for Maximizing ROI in Direct Mail Campaigns appeared first on Ballantine.
Ballantine is a New Jersey-based print marketing firm that offers services such as direct mail production and lettershop mailing for sectors including travel and healthcare.