Azimuth Print Ltd Blog Font Friday - No. 7

On every Friday we are going to introduce you one of the 100 best typefaces of all time. An international jury assembled the list of the fonts based on sales numbers, historical relevance and aesthetic qualities.No. 7Name: Akzidenz GroteskDesigned by: Günter Gerhard Lange 1966-1972Akzidenz-Grotesk has no known date of birth. In fact, several people can claim to be the father of "AG", as insiders like to call it. As early as 1880, the German typographer and hieroglyphics expert Ferdinand Theinhardt designed four sans-serif fonts which he called "Royal Grotesk" for the publications of the Royal Prussian Academy of Sciences in Berlin. In 1908, Hermann Berthold took over the Theinhardt Type Foundry and integrated "Royal", which by then had gained considerable popularity, into his Akzidenz-Grotesk family, giving it the name "AG Mager".Used by: NASCAR, Brooklyn NetsOur designers' opinion: "The designs are rumored to have been a derivative of the Walbaum or Didot serif fonts. When the serifs are removed from these designs, the proportions are very similar to those of Akzidenz-Grotesk. The Akzidenz-Grotesk family is actually a collection of numerous grotesque typefaces from different designers, unified to create a complete family."