Axia Public Relations Blog Measuring media relations success: It’s about results, not vanity
When it comes to media relations, what defines success? For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.
Read full article »
Axia is a Florida-based consulting firm that provides advisory services such as public, media relations, targeting, content, social media, and ad campaigns for businesses.
Read more