Press Release: Avril : The Avril Group Joins the IBM Food Trust Blockchain Platform to Strengthen Traceability of its Matines Eggs Range

�IBM (NYSE:� IBM ) and the Avril Group, the French market leader in the vegetable oil and protein industry, as well as the owner of the leading fresh egg and oil brands, Matines and Lesieur, among others, today announced that Avril has joined IBM Food Trust, a blockchain-enabled global ecosystem for the food industry, and which will run on IBM Cloud. Matines differentiates itself with a new and personalized consumer experience. This is thanks to the enhanced information and traceability of...Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=254595