Cricketers talk about Half-Centuries & Centuries.Investors talk about Valuations & Multiples.Entrepreneurs talk about Millions & Billions.At the end of it, these are all numbers that drive us to do more with given resources and opportunities. Anything that grows is measured and anything that gets measured improves. Same is the story with Autowale. Initially, we started counting the number of refusals by rickshaw drivers, and complaints by customers. Today we are counting number of happy customers that we've served and number of satisfied drivers that have been impacted.