Source: THE DRUM

Audioboo: AudioBoo rebrands with a bang as AudioBoom with a newlook app

Audio content sharing platform audioBoo has announced a complete overhaul of its branding and logos, including the adoption of the new name, audioBoom along with a new-look app.The free app, designed to enable users to record and share audio clips for free, has most notably been relaunched with a completely redesigned user interface.This follows the implementation of a newly built recommendations engine and swipe based navigation which will see how much a user likes a clip by measuring how fast they run their finger along the app's touchscreen rating widget. Furthermore, audio snipping tools have been included to allow users to edit and upload concise content.In the last few months the app has reported a sizable increase in users. During August 2014, it saw a record 260m page impressions - up 283 per cent on the same period the year before.Robert Proctor, audioBoom CEO, said: "The launch of the new app marks the next stage in audioBoom's ever increasing growth. The app has been designed to change the way people listen to digital audio, both on and offline, especially in the car or on their commute."We are all really looking forward to giving users access to giving our customers the chance to find, listen and curate the audio they want, when they want it."Paul Stokes, associate director of Q magazine, a regular user of the app, said: "Using audioBoom has transformed Q's online coverage, from producing on the spot backstage 'field' interviews with artists at festivals, through posting additional content for tablet editions, to allowing us to present podcasts."The Audioboom app is available for download for iOS devices with a similar Android service due in the coming weeks.The app has seen considerable growth since June this year after its content was made embeddable in Twitter, allowing users to find, listen and share clips on the social network.

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Audioboo is a Private company. Audioboo has a revenue of $10M, and 10 employees.