Today’s consumers are constantly inundated with advertising, resulting in fatigue that advertisers must overcome. In the U.S. alone, over 32% of internet users actively block ads — so much so that estimates indicate that advertisers lose about $54 billion in advertising revenue from ad-blocking solutions.  Still, for the remaining 68%, most (70-80%) ignore sponsored ads. In short, a majority of consumers today hate ads. Going by these statistics, you’ve got your work cut out for you as an advertiser. Gone […]
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