As a follow-up to my previous introductory blog post on reinforcing the buying decision, a key customer group which is essential to focus this effort on during your products initial introduction is key opinion leader (KOLs) you have worked with during the development and initial clinical and/or animal studies with your technology. Support from this [...]The post The Importance of Reinforcing the Buying Decision - Part 2: Key Opinion Leaders appeared first on The Atticus Group.
