The successful launch of a novel medical device technology requires a coordinated effort between several functional groups within a company. The coalescence of these group's activities in line with a predetermined project timeline are essential to timely and successful product commercialization. Marketing team members play a vital role in this process, beginning with providing market insight [...]The post Avoiding a False Start - Marketing Tips For the Successful Commercialization of a Novel Medical Device appeared first on The Atticus Group.
