Atrium Blog Turn 💡Insight Into ⚡️Action: Introducing Sales Coach “Next Steps”

Sales Coach "Next Steps" Turns 💡Insight Into ⚡️Action Sales Coach “Next Steps” generating a number of management actions - automatically. Since we first launched Atrium’s AI Sales Management Assistant, “Sales Coach” in July, the customer feedback has been absolutely amazing.Using AI to help sales managers, reps, and leaders to better improve team performance using data is clearly the future. Business-users struggling to interpret byzantine dashboards is on its way to the history books. Action Oriented: But even as our customers were so excited about Sales Coach’s ability to help them interpret and synthesize performance data at a rep, team, and org level, and recommend potential actions to make the most of any given situation, they wanted to do more with AI Sales Management.  Could we help them take action on Sales Coach’s synthesis and recommendations? It turns out - we can!  We’re excited to announce Sales Coach “Next Steps”, Atrium’s new functionality that helps sales managers, reps, and leaders turn insight into action.  Sales Coach “Next Steps” generating a rep-facing “High Five” communication. While consuming rep performance metrics to make sense of a situation, and then knowing what to do about that situation is already hard enough - managers, reps, and leaders still need to take action to change rep behavior.  To quote one of our customers, “We’re not here to admire a problem.” We want to fix it! And for a manager, often that means drafting a communication, coming up with some talking points, or documenting some steps for coaching a rep. Sales Coach Next Steps does just this, starting with three action types to start - “High Five” communications, “Coaching” communications, and custom-generated Enablement Plans Here's a demo by Atrium CEO, Jason Heidema (YouTube):    Full "AI Day 2" Presentation on Sales Coach history and roadmap (YouTube):    High Five Communications: Sales is hard! So managers and leaders need to use frequent praise and encouragement to keep momentum up and morale high. But managers can’t just make things up - targeted, performance-based praise and encouragement reinforces the right behaviors, and shows reps that the manager sees their hustle. Sales Coach’s “High Five Communications” will automatically draft a rep or team-facing communication of praise and encouragement - focusing in on specific areas of outperformance to celebrate, and make examples of. High fives should be given early and often by managers and leader - and this makes it that much easier to do so. Team-facing “High Five” communication. Coaching Communications: While praise and encouragement is important, as managers and leaders, we’re here to measure, manage, and improve performance. And that means spotlighting and coaching on areas of improvement.  But finding the right words to thoughtfully communicate coaching can be tough - so sometimes managers will avoid the task. But constructive coaching is the only way to improve rep and team performance - so no one wins when managers struggle to coach. Now, with Sales Coach’s “Coaching Communications,” managers and leaders can automatically draft a suggested coaching communication (starting of course with positivity) focused on the top improvement areas for a rep or team.  Rep-facing Coaching Communication Enablement Plans: Lastly, Sales Coach now allows users to generate a custom, data-based “Enablement Plan” for a given rep, team, or organization. These Enablement Plans focus on the largest topic for improvement for a given rep or team, based on their Atrium performance data, explain why that topic matters, and then provides up to five concrete steps to consider for improving the topic in question.  It’s like having a dedicated assistant sales enablement manager for each and every one of your reps, managers, and leaders.  Custom data-backed enablement plan for a rep. Rep Facing Next Steps: Reps “owning their business” and taking control of their own performance is a holy grail of modern sales organizations and a key tenet of Sales Coach. This includes Next Steps! Just as managers and leaders can generate “High Five” and “Coaching” communications focused on a given rep’s performance (and teams), reps can generate “Pep Talks” and “Coaching Chats” that focus on the same topics - but with Sales Coach talking directly to the rep.  This amounts to a helpful “assistant manager / enablement coach” that a rep can go to in a pinch for the times when they’re not with their manager - get a quick attaboy or coaching on specific topics.  Rep-facing "Coaching Chat" Gartner Cool Vendor And while customer reception on all of this has been amazing, one piece of feedback we’re particularly excited about is being named by Gartner as a “Cool Vendor” in Generative AI for Sales. In particular, we were the only solution selected that is focused on management.Obviously we think that great management - that is, measuring, managing, and improving the performance of reps, teams, and more - is absolutely critical in modern sales organization, and are excited to be on the forefront of AI for Sales Management! Do you want to improve your sales team’s execution through AI-accelerated sales manager? Request a demo of Atrium or sign up for an account. +++++++++++++++++++++++++++++++++++++++++++++   TL;DR: Atrium is excited to announce the first AI for Sales Management, “Sales Coach.” Sign up here to try it yourself. Or request a demo.