Custom store listings on Google Play help you share more about your app or game. You can set up who you want to show them to: for example, residents of a particular region or registered users who have not used your product for a long time. In this article, I'll share how you can use the tool differently to effectively test ASO hypotheses and improve your conversion rate from impressions to installations.The post How to use custom store listings on Google Play: 5 lesser-known tips first appeared on Asodesk Blog.