Source: FashionUnited

ashmei: Maaree collaborates with Ashmei on sports bra

Image: courtesy of Maaree; Maaree x Ashmei Women's sports performance clothing brand Maaree has collaborated with sustainable cycling apparel label Ashmei on a limited-edition sports bra. The new everyday Maaree x Ashmei empower sports bra, marks Maaree's first collaboration and has been designed to support both brand's "shared obsession with performance and sustainability" while offering medium-impact support for women. Available in an army green shade, chosen as a nod to both the urban and country outdoor spaces, the bra features a new slot and snap clasp, comfortable racerback strap and a fully elastic body made with non-stretch fabric to help prevent motion when carrying out any form of exercise. The integrated Overband Technology, described by Maaree as "game-changing," has been designed to significantly reduces upward and downward motion with a curved panel running across the top of the breasts to provide extra support. The sports bra is also made entirely from post-consumer plastic bottles using recycled Econyl regenerated nylon fabric, a soft-yet-hardwearing material. The Maaree x Ashmei empower sports bra, priced 49 pounds, ranges in size from an XS-XL. Image: courtesy of Maaree; Maaree x Ashmei Image: courtesy of Maaree; Maaree x Ashmei

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Est. Annual Revenue
$5.0-25M
Est. Employees
25-100
Stuart Brooke's photo - Founder of ashmei

Founder

Stuart Brooke

CEO Approval Rating

68/100

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