http://www.youtube.com/watch?v=LjILA4BL3zU&feature=share&t=2m50s Start at about 2:50. Michael Prichinello of Modern Message in New York provides guidelines for having successful media interviews. Great media coverage is one of the best ways to attract customers and make new sales. Doing it well, that's an art that comes with practice. During our Modern Message media training session, Michael Prichinello [...]