Ariel: Fed up with your ad agency? Be like Ariel and send for Peter Crouch

Even the mainstays of the FMCG world, long the main money providers to network agencies, are making their own ads now - hardly surprising when many only seem to require a celebrity and a production crew who can point the camera the right way. Now P&G Media Operations is at it with 'The big one,' ... The post Fed up with your ad agency? Be like Ariel and send for Peter Crouch first appeared on More About Advertising.