Apptentive Blog Build vs. Buy: When to Buy Software or Build It Yourself

“Should we buy this software or should we build it?” The build vs. buy question is both one of the most common and one of the most challenging dilemmas facing product managers.  Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a tool to make your team’s […] The post Build vs. Buy: When to Buy Software or Build It Yourself appeared first on Apptentive.