Appsme Blog Why an App for Your Gym Will Revolutionize Your Business

How you respond to the mobile app revolution will either make or break you. You can choose to ignore it or you can embrace it. Which path will you choose?In this post, we'll do our very best to help you choose the right path by explaining why an app for your gym will revolutionize your business.Your competitors are already taking advantage of the app revolution, so why aren't you?What kind of mindset do you have, a growth mindset, or a fixed one?Let's find out:Which of these statements do you agree with?Mobile apps have changed the world; every business should have one.Apps are okay, but a website will doIf you agreed with the first statement, you're visionary, with a 'growth' mindset. If you agreed with the second, your mindset is fixed, you're not moving with the times and you risk being left behind.What can you do to make sure this doesn't happen?Just read the rest of this post to find out.For starters, let's look at some of the reasons why you really need to get an app for your gym:You'll be adding value to your business and giving customers a better experience, which will keep them coming back.It will provide you with a new, modernized and cost effective way to market your business.You can nurture a sense of community and increase your profits at the same time.It gives you a professional digital presence and you'll be able to offer 24/7 access to your business.It will help you to radically improve the way that you interact with your members, and you'll also increase engagement.There you have it. It's as plain as day, if you don't have an app for your business, you're losing members and money.According to eMarketer, in 2016 the predicted time spent by users per day in apps is 3 hours, 15 minutes, compared to just 51 minutes in mobile browsers. Tweet This!So if you want to be able to retain your existing members and attract new ones you'll have to 'up your game.'Everyone always starts heading straight for the gym in January, don't they? It happens every year without fail.All those New Year resolutions huh...but what happens when all that excitement and determination to get in shape wears off? Where does that leave your business?You also have to contend with the fact that the fitness industry is growing more and more crowded and competitive every year.According to a report published last year by The Leisure Database Company, there were 6,312 fitness facilities in the UK, up from 6,112 in 2014.Statista reported that there were 36,180 gyms in the USA last year.The point is, consumers have much more choice now, and they're not interested in going to a 'run of the mill' gym with standard services.They want to know what makes your business stand out. Creating an app for your gym will help you to communicate this clearly. It allows you to offer your members instant access to your business, which they can use at their convenience, whilst they're 'on-the-go'.Fantastic BenefitsYour app will help you to meet the demands of your entire member base and increase new memberships, and you'll obviously see a massive surge in gym usage.With your custom app you can:Make it easier for your members to book classes via the in-app booking feature - no more having to book in your members manually;Receive valuable information from your members via feedback forms;Display your class times and promote your special classes and eventsInstantly alert your customers to your latest news, products, and services;Promote your special offers at the push of a button, using the push notifications feature; andRemind members of their booked sessions using push notifications - no more missed appointments!Even personal trainers should have a mobile app for their business. If you have a leisure, spa, or health business, get on board too.You shouldn't just want to survive; you should want to thrive. Be an innovative business with an app, and lead the way in your industry.Creating an App is a Walk in the ParkA DIY app builder cancels out the need for a development team. Great news huh!All you need to do is add amazing convenient features for your members, then you'll be able to engage with them on a whole new level.Our app maker software is really simple to use - here's a quick checklist of features you should include when creating your app:Basic features -General information about your gym, (i.e. the location, hours of operation, your event calendar and contact info); and let's not forget the ever so handy google maps integration.Boost your brand by adding your own unique logo. This is great around the clock exposure for your brand.Gallery -Upload pictures of your team;Showcase your gym's facilities in order to make a great first impression; andInclude pictures of your meal plans and nutritious recipes.Digital Loyalty Scheme -This is perfect for member retention; no more cards or stamps, no more printing costs - reward your customers with ease!A digital loyalty scheme is a fabulous way to market your business because it's extremely cheap but incredibly effective.In your industry member retention is crucial. Creating a unique mobile app for your gym offers you the opportunity to remain connected with your members and encourage loyalty.You should also view it as a huge opportunity for referral marketing - a perfect way to acquire new members all year round. The key is to make sure that you offer valuable content.PDF DownloadsWant to educate your members? No problem at all. Your members will have in-app access to your documents, (all you need to do is just upload your PDFs and share them).Showcase your meal plans and training programs; andUpload a document about nutrition or showcase all your great smoothie recipes. The added bonus is you can then send a push notification to all your members to let them know that they can access this via your app.I bet you also have top-notch equipment... so why not provide training tips and guidance on how to use it all? This is a perfect way to ensure that your members don't use the equipment incorrectly and injure themselves.For more experienced members, you could offer great tips on different types of training techniques and exercises.VideoYou probably have some great videos on your YouTube channel too. So why not use your app to promote them? Let your members have direct access to all your workout videos from inside your app.Shopping Cart IntegrationGot some amazing new products?Maybe you have a clothing line which you've recently launched under your brand name or some great tasting nutritional drinks?Why not make it even easier for your members to purchase them by allowing them to do this directly from your app? Just link up your e-commerce platform to your app and you're good to go!Other features include social media integration, (just connect your Facebook page and Twitter accounts) and geo-messaging - not sure what this is? Well, you can read all about this amazing feature in our previous post.TipsGet more downloads- why not offer people who download your app a free trial at your gym?Competitions are also a great way to motivate members and keep them engaged.If you want to revolutionize your business and make sure that your gym stands head and shoulders above the rest, visit Appsme today. You can use our free mobile app builder to create your own custom mobile app. We're looking forward to getting you started on the road to success.