Appsme Blog How to Create an App to Improve Your Customer Service

It's a top priority for your business isn't it? I'm talking about customer service of course.We all know that customers have high expectations, and businesses are finding it increasingly difficult to meet their demands. However, there are many ways that you can improve your customer service, simply by creating a mobile app.But don't forget:"...understand who your customer is and how you can serve them better than anyone else." - Blake Irving, CEO of GoDaddy. Tweet this!Now, I know what you're probably thinking:How on earth can building an app improve your customer service?Well, let's see...there are billions of people on the planet right now, with a smartphone that's always within arm's reach. Plus, mobile app usage and engagement grew nearly 58% in 2015.Still not convinced?Okay, let's put it this way then:Mobile apps are changing the face of customer service, and here's why:They save you moneyFor small business owners who can't afford call centre staff, or staff to work around the clock- your app is a life-saver. It enables your business to offer customers quick and practical solutions to common problems that they might be experiencing.They allow your customers around the clock access Your customers will have access to your app 24/7, instead of having to wait to speak with your staff during normal business hours. When your customers have any questions or queries, all they have to do is open up your app and search your FAQs section. Appsme offers a handy In-app access document feature which allows you to upload and share your 'FAQs' PDF with customers. You can use feedback forms The impressive in-app contact form feature which Appsme also offers, makes it super easy for your customers to get in touch with you, and you'll be able to gather valuable feedback via your mobile app. Your customers will love this because it offers them an alternative private platform to bring issues to your attention. This also deters customers from going online and posting negative comments.Always encourage feedback and don't forget to follow it up with action. For example, if you find that you're being alerted to similar issues all the time, add a solution for this to your FAQs section.You are able to offer a personalised serviceWhen you decide to make an app, you're giving yourself the opportunity to create an extremely personalised service for your customers. You can tailor your service in order to suit the needs of your customers'.You can also strengthen your customer relationships by ensuring that your app offers convenience and solves problems for customers. Consistently monitoring your customer feedback and sending out unique personal communications will help you to achieve this.Improving customer service will also boost your bottom lineDelivering magnificent customer service will do wonders when it comes to boosting sales.A survey by McKinsey revealed that 70 percent of buying experiences are based on how the customer feels they are being treated. So improving your customer service will obviously result in increased customer satisfaction levels, which in turn will boost your sales.Your app can also help you to build trust, offer excellent value and increase customer engagement.So there you have it, improving your customer service isn't an impossible task.Visit Appsme.com today and build your own unique app in under 20 minutes. It's really easy and there's no coding involved!