Ad Exchanges, Real-Time Bidding and the Ad Ecosystem In the digital advertising world, ad exchanges play a crucial role. These platforms connect advertisers with publishers in real-time. They serve as digital marketplaces where ad inventory is bought and sold through an automated process. For advertisers, publishers, and intermediaries, understanding ad exchanges is vital for maximizing […]
The post Ad Exchanges, Real-Time Bidding and the Ad Ecosystem; Part 9 first appeared on A Complete Guide to Ad Monetization and Rewarded Video Ad.
