Applications Systems Blog Marketing Material Tip

I recently read an article written by Joe D'Eramo, a freelance copywriter. The main takeaway from his article is the fact that consumers have one basic question when deciding to purchase a product from you. That question is, "how can your product help me?" Therefore it is important to use the word "you" throughout your marketing material and website. Consumers care less about what makes your company special and more about how you can make them feel special or solve their problems. Joe suggests looking over your current marketing material, including your website, and counting the number of times you use the word "you". If it's only a handful, then it may be time to reconsider how you are positioning your brand to consumers. To check out the complete article, click here.The post Marketing Material Tip appeared first on ASC Retail Jewelry Software.