Appier Blog What Is Contextual Targeting and Why It Matters

Contextual targeting is back, and brands are increasingly using it to find and reach today's digital customers. According to a recent report, the global contextual advertising market is expected to reach over US$166.2 billion by 2025. So, what exactly is contextual targeting, why does it matter, and how can it enhance your advertising efforts? What [...]The post What Is Contextual Targeting and Why It Matters appeared first on Appier.