Anthelio Blog 3 P's of Healthcare 2020 - Personalized, Predictive and Preventive

Last week a nearby supermarket sent me discount coupons. I was surprised, not by the fact that they sent them, but by the relevance of the ones they sent. How did they know which products I regularly purchased? Their ability to zero in on my product preferences reflected their focused study and research of my shopping history and purchase patterns. Mass Customization, or Personalization as some call it, has become an important ingredient of today's marketing mix for most businesses, be it a restaurant that is visited often, a ticketing [...]