Annex Cloud Blog 5 Reasons Why B2B Brands Need a Loyalty Program

The line between B2B (business-to-business) and B2C (business-to-consumer) marketing has blurred significantly. Today, most B2B customers have the same expectations as they have for their B2C experience. This shift in behavior is largely due to the increasing influence of digital channels and the ease of access to information, which has made B2B customers more discerning ... Read more The post 5 Reasons Why B2B Brands Need a Loyalty Program appeared first on Annex Cloud Blog.