Annansi Blog 3 reasons WeChat, Chinas biggest app, hasn't taken over globally

Fast Company reports: There are a lot of market-specific reasons if you do a deep dive. But broadly...there are three big mistakes Tencent made with WeChat in its overseas expansion, and-not coincidentally-they're mistakes that Chinese companies make a lot when they launch internationally. Late to expand internationally #China-first approach Poor localization Read more on Fast ...The post 3 reasons WeChat, Chinas biggest app, hasn't taken over globally appeared first on Annansi.com.