Source: Anabliss Blog

Anabliss Blog How to Measure Your Brand's Value

How do you calculate the value of a brand? This is the question that keeps CEOs up at night, or, at least, it should. No one argues the importance of measuring the effectiveness of your digital marketing activities, but brand value is so often overlooked in favor of email marketing, content development and other core marketing activities. CEOs may forget that brand equity is a critical part of growing any healthtech business and, therefore, neglect to improve their brand image

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