You wouldn't travel to an unfamiliar destination without first looking up directions or mapping out your route. The same goes for your marketing efforts. Launching a new product or service makes no sense without first developing a roadmap to follow.No matter if you are a tech startup or a large scale company, a go-to-market strategy is essential for your business' ongoing success. Implementing a marketing plan may take weeks or even months, but it ensures your company is using its resources to the best advantage. An effective go-to-market strategy will help you grow your business, increase brand awareness and reduce the costs of failed product launches.
