Amazon: American firm Saks Fifth Avenue launches luxury storefront on Amazon
Saks Fifth Avenue and Amazon Fashion have launched 'Saks on Amazon', a curated storefront in Amazon's Luxury Stores. It offers top brands like Balmain, Stella McCartney and La Prairie across fashion and beauty. The experience features digital window displays and a whimsical campaign, combining Saks' luxury expertise with Amazon's ease and speed to enhance discovery and access.
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Amazon is a Washington-based multinational technology company that offers solutions such as E-commerce, cloud computing and digital streaming for individuals and businesses.
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